Welcome to the new way of surprising and delighting your customers.
Debra Forstenzer and Hannah Sarbin, global eyewear leaders, travel the world to bring luxury retailers
edition.eyes – a portfolio of curated collections of the most authentic, most innovative and most on trend luxury eyewear in the market.

Feel what it feels like to have two eyewear innovators working directly with you to bring the buzz to your business.

Feel what it feels like to have unprecedented first to market access to the newest and most relevant eyewear collections from around the world.

Feel what it feels like to have those curated collections delivered directly to your door designed to create surprising and delightful experiences for new and repeat customers.

Feel what it feels like to take delivery of your first collection.

meet our curators

Debra Forstenzer
Hannah Sarbin

Debra Forstenzer, cofounder

Hannah sarbin, cofounder

Debra Forstenzer and Hannah Sarbin, cofounders of editioneyes, are global eyewear leaders in branding, merchandising, product development and integrated marketing. They met in the eyewear corporate world and went on to become great friends, fellow world travelers and successful entrepreneurs. Their vision for editioneyes is to create a new eyewear product and distribution model that breaks through the sea of sameness that many independent retailers experience today. They saw an emerging market shift away from corporate business as usual to something more exciting with curated collections not available in the market today.

Debra and Hannah have a unique retail perspective derived from working with industry powerhouses such as Marchon Eyewear and Silhouette, as well as with smaller boutique businesses. They have successfully launched or reinvented enviable licensed and proprietary brands in the US and abroad.

Together, they own a rare combination of creativity and market savvy, bringing timely and innovative eyewear solutions to retailers. Debra and Hannah are experts in identifying market opportunities and emerging trends. They know how to create and drive consumer demand while igniting revenue and profitable growth for retailers. With their passion for culture and travel throughout Europe and Asia, they are uniquely positioned as curators of new and exclusive eyewear collections from all over the world.

 

how it works

STEP 1

   Tell Me More    Meet with our curators to view and preorder from edition.eyes some of the newest eyewear collections straight from the shows.    Set up an appointment now.

Tell Me More

Meet with our curators to view and preorder from edition.eyes some of the newest eyewear collections straight from the shows.

Set up an appointment now.

STEP 2

   First Collection    Receive your collection shipped directly to you with the tools you need to learn about the designers. Tell their stories and promote customer engagement.

First Collection

Receive your collection shipped directly to you with the tools you need to learn about the designers. Tell their stories and promote customer engagement.

STEP 3

   Sign Me Up    Sign up for a new collection with a fresh and surprising point of view.

Sign Me Up

Sign up for a new collection with a fresh and surprising point of view.